Pre-Launch Checklist
Feb 3, 2026
You've customized everything. Now catch the mistakes before your audience sees them.
Review All Content
Read every page as if you're visiting for the first time.
Look for:
Placeholder content ("Phone numbers," "Company Name Here," sample emails)
Template example content you forgot to replace
Inconsistent descriptions (some services detailed, others brief)
Missing information (incomplete team bios, partial service lists)
Fresh perspective reveals issues you became blind to after hours of editing.
Test Every Link
Broken links kill credibility instantly.
Click through:
All navigation links (test from multiple pages)
Footer links
Inline content links
Button actions
Social media icons
Form submissions
External links should open in new tabs. Internal links should stay in the same tab.
Forms need special attention: Submit with test data, verify you receive the email, check redirects or thank you pages.
Check All Images
Review with a critical eye:
Quality check:
Are images sharp or pixelated?
Do they load quickly?
Are they properly licensed if stock photos?
Do they have descriptive alt text?
Responsive check:
Do they work at desktop, tablet, mobile?
Are important parts cropped awkwardly on any screen size?
Do they cause page lag?
Replace any stretched, distorted, or blurry images. Better to remove a problem image than publish it.
The Mobile Review
Open every page on your actual phone—not just desktop preview.
Tap everything:
Are buttons large enough? (44x44px minimum)
Are links properly spaced?
Do forms use correct keyboards? (email keyboard for email fields, number pad for phones)
Read through content:
Does text feel overwhelming on small screens?
Do headings provide clear structure?
Does the reading flow feel natural?
Performance Check
Test speed with Google PageSpeed Insights or GTmetrix.
Focus on:
Image file sizes (photos under 200KB usually)
Largest Contentful Paint (under 2.5s)
Critical issues first (moving 60→90 matters more than 90→95)
Framer sites are fast by default, but large images slow things down.
Test Forms Thoroughly
Fill out with test data and submit
Verify confirmation message/redirect
Check you receive submission email
Test error handling (submit incomplete data)
Confirm required field validation works
Try on mobile device
Document where submissions go and how to access them.
Browser Compatibility
Test in at least two browsers: Chrome, Safari, Firefox, or Edge.
Pay special attention to Safari on iPhone—it handles some things differently. Check animations, forms, and layouts.
SEO Final Check
Every page needs:
Unique title tag (under 60 characters)
Meta description (120-160 characters)
OG image for social sharing
Clean URL
Proper indexing setting (published pages indexed, drafts not)
Preview in Facebook and Twitter's preview tools to see exactly what appears when shared.
The Complete Checklist
All placeholder content replaced
All images have alt text
Every link tested and working
Forms submit successfully
Site tested on desktop, tablet, phone
Site tested in multiple browsers
Page speed acceptable
All pages have proper SEO settings
Social previews work correctly
Analytics set up and working
Custom domain connected (if applicable)
Soft Launch First
Publish but don't announce yet. Share with a few trusted people for honest feedback.
Give it 1-2 days, fix any issues found, then do your official launch.
This staged approach catches embarrassing problems before they go public.
After Launch
Set monthly reminders to:
Check for broken links (external sites change)
Update outdated content
Verify forms still work
Review analytics for issues
Sites drift over time. Regular maintenance keeps yours professional.
Quick Tip: Create a simple spreadsheet listing all your pages, key features, and testing status. Check items off as you test. This prevents the "I think I tested that" uncertainty that leads to missed issues.